Consumers
What is upcycling?
The upcycling method, or upward re-processing, is defined as bringing waste back into the consumption chain through design by placing it higher up in the chain than it previously was – this includes environmental as well as commercial and aesthetical value – while also accounting for the product’s future. (McDonough & Braungart, 2002). In other words, upcycling is taking something of little or no value (“waste”) and redesigning it to add value.