The collections of fashion designer Reet Aus are made by implementing the UPMADE® method in the early stages of the mass production process. This has improved efficiency and reduced environmental impact — each produced item uses an average of 70% less water and 88% less energy compared to a regular product. Selling in Europe as well as in the U.S., the Reet Aus brand is a pioneer in turning industrial leftovers into sustainable fashion.
Up-shirts are 100% upcycled t-shirts. Since each Up-shirt saves an average of 91% water and produces 85% less CO2 emissions, you can easily call them the tees with the tiniest environmental footprint available. All the shirts are designed by Reet Aus. Up-shirts have been produced for the Estonian Song and Dance Festival in 2014 (23,000 Up-shirts!), the Festival of Opinion Culture (in 2014, 2015, 2016), the Estonian Fund for Nature, Nordea Bank, F-Hoone restaurant, and numerous other corporations.